Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. It is often associated with stop or “beware”. It’s a hot color that evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red is a good color to use for accents that need to take notice over other colors. Red is often used in flags for nations, as it is a symbol of pride and strength. It is also a sporty color that many car manufactures choose to showcase their signature vehicles. Where this color whenever you want to make a bold statement!
Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color. Yellow is often used for toys and clothes. This color exudes youthfulness!
Green is the color of nature and health. It represents growth, nature, money, fertility and safety. Green is a relaxing color that is easy on the eye and has a healing power to it. It is often used to represent anything having to do with health. Many pharmaceutical and nutritional companies use green in their logos and material to advertise safe natural products. Dark green is commonly associated with the military, money, finance, and banking. However it can also be associated with being new or inexperienced as being “green.”
Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and often reminds me of relaxing with a refreshing beverage on my favorite beach :). Blue is a color that generally looks good in almost any shade and pretty much everyone! I do not know a single person who doesn’t look great in a shade of blue!
Pink, especially those lighter shades are soft and nurturing. Light pinks can be associated with blooming flowers portraying delicacy and simplicity. This shade is also commonly associated with vintage or timeless feelings of nostalgia. I think of old movies….all of the most polished women wore light shades of pink and cream.
Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. I like this one! It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance. Light purple and pink is good for a feminine design and is a popular color among teenage girls. It is also associated with creativity!
Whites and Creams are commonly associated with purity, cleanliness, freshness and goodness. Think of freshly fallen snow, a white or cream bridal gown, and in most fairytales the Prince often rides in on a white horse. This is also a color of class! I think of a classic, crisp white suit for men or women…..it always looks amazing!
Black is a very powerful color that also portrays one of class, elegance and wealth. Some of the best clothing is designed in black from the “power suit” to the “little black dress” to formal “black-tie attire”. Black combined with other colors can make a very strong statement. Black is also associated with negative things such as evil, black mail, black listed, and witch craft (all the witches in film have black hair and black clothing…except for Glinda the Good Witch in The Wizard of OZ). Black is a color of POWER!
I find the Psychology of Color extremely interesting! My closet if filled with a splash of all of these colors….I guess I exude qualities found in every color! My favorite colors are cream and black combos…..I like to show that I am powerful and sexy with a touch of purity and class! What does your favorite color say about you?
The psychology of color is great to consider when your dressing for a job interview, a first date, meeting “the parents”, public speaking, or even going to a formal event!
Have fun with this knowledge of color and remember to:
PUT THE PROPER STYLE IN EVERYTHING YOU DO!